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Client Delivery

Arcus Compliance — Project Hub

Arcus Compliance · UK/EU compliance consultancy

Full delivery workspace: LinkedIn outreach pipeline, Be Like Dave content engine, Chinese cosmetics cold email system, ICP by region.

→ Two paying clients from one LinkedIn comment section. Lee now runs multi-channel outreach from one Notion board.

live · notion.so · LearnFast integration
📄Lead Generation Sequences & Copy
📄Service Agreement
📄📊 Lead Scoring Guide
🗂️Lead Scoring DashboardDatabase
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🗂️New databaseDatabase
🗂️UntitledDatabase

🛠️ Tech Stack

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ℹ️
Access: All tools via Nandesh's Arcus domain email

📊 Competitive Analysis

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Current Position

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Content Gaps:

  • Posting Frequency: Arcus 2-3x/week vs. Daily (Freyr, Pure Global)
  • Employee Advocacy: Opportunity to increase from 2.5x/week to 7x/week
  • Thought Leadership: Lee Bryan leads in vape/cannabis sector but needs team amplification

    • 🎯 Key Objectives

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    📋 Project Scope

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    📋 Quick Links

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    📂 Deliverables

    Week 1
  • LinkedIn profile audits (5 profiles)
  • Employee advocacy playbook
  • Lead database setup (250-500 leads)
  • Outreach automation setup
  • Content guidelines & 30-day calendar
    • Week 2
  • Campaign optimization
  • Lead scoring refinement
  • Performance analytics
    • Week 3
  • Final reporting
  • Knowledge transfer
  • Handover documentation
    • 🗂️B2B Outreach Research DatabaseDatabase

    📊 About the Research Database

    This database is a comprehensive research synthesis on why B2B cold outreach campaigns fail and how to fix them—specifically for compliance/regulated industries like Arcus.

    What It Contains

    80 research insights from 4 sources (Perplexity, Google AI Studio, NotebookLM, ChatGPT Deep Research) organized across 9 categories:

  • Message & Copy — Personalization failures, AI detection, value propositions, tone mistakes
  • Campaign Setup — Touchpoint sequences, follow-up strategy, multi-channel coordination, frequency limits
  • Deliverability — Spam thresholds, domain warming, sender reputation, authentication requirements
  • Industry Constraints — Trust barriers in compliance sector, GDPR/regulatory requirements, long sales cycles (102+ days), risk-averse buyers, multi-stakeholder buying (14+ decision-makers)
  • Targeting & Segmentation — ICP narrowing (2% → 11% response rates), intent data, three-tier account strategies
  • Testing & Optimization — A/B testing frameworks, diagnostic decision trees, 40% performance improvement potential
  • Emerging Trends — AI tools, dark funnel buying (57% decided before contact), LinkedIn as primary channel, video outreach, privacy-first positioning
  • Recommendations — Account-based selling for high-value accounts, omnichannel sequencing, volume calibration (50-75 prospects/week per SDR)
  • Benchmarks — Performance tiers (Minimum: 5% response / Good: 8-10% / Exceptional: 10%+)

    • Key Purpose

    Provides evidence-based playbook for Arcus to avoid the 95% failure rate, with specific action items, implications, and priority ratings for each insight. Conflicts between sources are flagged for A/B testing.

    🗂️Cold Email Campaign TrackerDatabase
    📄Omni-Channel Day-by-Day Sequence Map
    📄Lead Gen Standup Report — 2 Dec 2025
    🗂️Arcus — Task ManagerDatabase
    🗂️Lee's Video Scripts LibraryDatabase
    📄ARC Methodology - Scoreapp Logic
    🗂️ARC Methodology - 100 Sample EU CompaniesDatabase
    📄Arcus Compliance — Retainer Proposal (Dec 2025 - Ongoing)
    📄📊 Funnel Dashboard — Arcus Compliance
    🗂️Email Copy Framework VersionsDatabase
    📄Untitled
    📄GHL Workflow Setup Guide — Arcus ScoreApp Funnel
    🗂️Competitor Video Transcripts & AnalysisDatabase
    📄Cold Email Architecture — GHL + Smartlead Build
    📄Meeting Agenda — Lee Bryan | 21 Dec 2025

    📅 Latest Meeting Update — Dec 26, 2025

    🎯
    Meeting with Lee Bryan — Content Calendar & Automation

    Key Outcomes

  • Content Calendar Deployed: Notion-based content calendar integrated with LinkedIn for direct posting, file uploads, and team collaboration
  • Caption Segmentation: Posts split into hook, main content, and CTA for detailed performance tracking and A/B testing
  • Workflow Automation Planned: Quote and carousel creation to be automated using Lee's templates
  • Content Pillars: To be defined (infographics, statistics, personal stories) for better content targeting
  • Competitive Intelligence: Inspiration Agent system for automated competitor monitoring

    • Next Steps

  • Lee to share all template files (quotes, carousels, thumbnails) — within 30 mins post-meeting ✅
  • Nandesh to set up automation for quote/carousel generation
  • Create SOP document for team onboarding
  • Schedule collaborative call with Charlie (China), Siobhan, and video editors
    • 📄Content Strategy & Talking Points with Lee
    📄Scott's LinkedIn Messaging Sequences
    📄🔄 Complete Lead Funnel Documentation — Arcus Compliance CRM System
    📄📧 B2B SaaS Onboarding Email Sequence — CNA & MAVRYX
    📄Nurture Campaign Review & Updated Strategy - Feb 2026
    📄Arcus Compliance — Lead Generation
    📄Arcus Compliance — Client Funnel
    🗂️Funnel OS — Arcus ComplianceDatabase
    📄ChatGPT to Claude Migration Worksheet -- Lee Bryan (Arcus Compliance)
    📄Knowledge Base Creation Guidebook -- Arcus Compliance & Library

    Pulled live from Notion via official API · rendered by custom React · cached 5 min · updates on next visit after page edit.