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Munchala Marketing Funnel & Automations

Munchala · food delivery SaaS

Vendor onboarding automation, multi-tenant customer acquisition, Traccar GPS integration, admin dashboards.

→ Three apps (customer / vendor / admin) running on a shared Notion + automation backbone.

live · notion.so · LearnFast integration
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📊 Business Overview

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🗂️UntitledDatabase

Business Model

Revenue Streams:

  • Commission from restaurants: 8-16% (most commonly 14%)
  • Service fee markup: 7.5% total (2.5% to Stripe, 5% profit)
  • Delivery fee: £4 base rate

    • Platform:

  • Jungleworks white label software
  • Toucan delivery app
  • Hippo Chat for marketing (paid but underutilized)

    • 🎯 Key Objectives

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    🛠️ Tech Stack & Integration

    ✅
    Platform Decision: GoHighLevel Selected (December 3, 2025) Plan: Starter Plan ($97/month) WhatsApp Integration: App Level ($49/month or $500/year) Total monthly cost: $146 or $138.33 with annual App Level payment
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    Integration Available

  • Webhooks confirmed in Jungleworks platform
  • Customer data export capabilities confirmed
  • Push notification panel exists (needs configuration)

    • 🎯 Working on Now

    ✅
    Client Decision: Option 1 Selected (December 3, 2025) Fixed Monthly Retainer — $1,200/month | 40 hours/month

    Current Focus: Month 1, Week 1 — Discovery & Platform Audit

    🚀
    🎉 MAJOR MILESTONE — December 9, 2025 Seven automated campaigns are LIVE on GHL: • Abandoned cart recovery sequences • Customer reactivation campaigns (21+ and 30+ day inactive users) • Guest-to-member conversion flows Status: Campaigns fully configured. Awaiting domain (LCN) and WhatsApp connection to activate outbound messaging.

    Week 2 Priorities (This Week)

  • Connect domain and WhatsApp to GHL — Critical for activating campaigns
  • Send workflow documentation to Scott — Comment-enabled Notion link for review
  • Weekly billing setup — Invoice Week 1 + payment link
  • Remove satellite kitchens from GHL product hub — Per meeting discussion
  • Driver tip automation — Build order-to-driver matching system

    • Key Decisions from Dec 9 Meeting with Scott

  • Discount campaigns on hold: Waiting for Scott to negotiate with restaurants (targeting up to 10% for 21+ day inactive customers)
  • Weekly billing confirmed: Transparent weekly invoicing allows flexible scope adjustment
  • Domain connection critical: manchala.com hosted on LCN needs proper GHL setup for email tracking
  • Driver tip automation prioritized: Automated reconciliation to match customer orders with Toucan driver records for payroll efficiency
  • Personalization ready: Campaigns use customer's last order and restaurant data for customized messaging
  • Automation safeguards active: Campaigns pause if customer orders or unsubscribes (protects domain reputation)

    • Scott's Action Items

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    Nandesh's Action Items

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    Updated Focus: Month 1, Week 2 — GHL Integration & Campaign Activation

    🗂️Scott Davies — Task ManagerDatabase

    Deliverable: Platform recommendation report + Customer journey map

    📌 To Do Next

    Deliverable: Platform recommendation report + Customer journey map

    🚨 NEW PRIORITY: Platform Migration Assessment

    🔄
    CRITICAL EVALUATION NEEDED Assess feasibility of replacing entire Jungleworks stack (Yelo + Tookan + Hippo) with GoHighLevel Goal: Determine if GHL can replicate or exceed all current platform features to eliminate Jungleworks costs

    Features to Replicate in GHL

    Core Jungleworks Stack:

  • Yelo (Marketplace & Ordering)
  • White-label customer app + website
  • Multi-restaurant listings & menus
  • Checkout, payments, delivery/pickup logic
  • Vendor dashboards (orders, menus, payouts)
  • Coupons, commissions, taxes
  • SEO-friendly restaurant pages
  • Basic analytics
  • Tookan (Delivery Management)
  • Driver fleet management
  • Driver app with pickup → delivery workflow
  • Live GPS tracking
  • Auto-assign rules
  • Route optimization
  • Delivery status updates
  • Hippo (Communications & Support)
  • Live chat widget
  • WhatsApp messaging
  • Email/SMS notifications
  • Basic chatbot logic
  • Support ticketing

    • Critical Reporting & Financial Features (MUST HAVE)

    1. Driver Pay Reporting

  • Earnings per shift/day/week
  • Pay based on: delivery fee, distance, commission model, bonuses
  • Tip tracking
  • Exportable driver payout sheets
  • Automatic "driver payable" totals

    • 2. Restaurant Payout Reporting

  • Total order value per restaurant
  • Commission deductions
  • Taxes/service fees
  • Refund adjustments
  • Net payout calculation
  • Weekly/bi-weekly payout statements
  • Downloadable reports/CSV
  • Vendor dashboard view of earnings

    • 3. Driver Tip Reports

  • Tips per delivery
  • Total tips earned per driver per period
  • Tips outstanding vs paid
  • Exportable tip audit
  • Ability to run payroll on tips separately

    • 4. Platform-Level Financial Dashboard

  • Total sales
  • Total commission earned
  • Delivery revenue
  • Refunds
  • Restaurant liabilities
  • Driver liabilities
  • Profit per order & per restaurant

    • Long-Term Feature Requirements

    Automations (GHL Strength ✅)

  • Email sequences
  • SMS automations
  • WhatsApp flows
  • Abandoned cart recovery
  • Vendor onboarding flows
  • Driver recruitment flows
  • Auto-follow ups

    • Location & Lead-Gen

  • Map to find restaurants
  • Map to find underserved areas
  • Pin → extract → outreach
  • Location-based automation triggers

    • Website Builder

  • Restaurant signup funnel
  • Driver signup funnel
  • SEO local pages
  • One-click templates

    • Order & Cart System (KEY GAP ⚠️)

  • Cart logic
  • Modifiers, variants, fees
  • Real-time order status
  • Push updates to vendors & drivers
  • POS integration optional

    • Delivery Workflow (KEY GAP ⚠️ - Tookan Equivalent)

  • Driver app workflow
  • Live tracking
  • Auto assignment
  • Route optimization
  • Proof of delivery
  • Delivery status automations

    • Support Layer (Hippo Equivalent ✅)

  • Live chat
  • WhatsApp support
  • SMS support
  • AI chatbot
  • Ticketing

    • AI Layer

  • Chatbots
  • Voicebots for vendor outreach
  • Menu ingestion
  • Auto-classification of support tickets
  • Predictive customer reorders

    • Action Items for Assessment

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    Success Criteria

    If GHL can match or exceed:

  • Complete white-label food delivery OS
  • All financial reporting capabilities
  • Marketplace functionality
  • Delivery workflow management

    • Then we can:

  • Build a scalable, resellable product
  • Eliminate Jungleworks cost structure
  • Create competitive advantage through superior reporting
  • Scale to multiple food delivery operators

    • Deliverable: Comprehensive feasibility report with go/no-go recommendation + architecture design if feasible

    📌 To Do Next

    Week 2: GoHighLevel Setup & Integration (10 hours)

    Platform Implementation

  • Set up GoHighLevel Starter Plan account ($97/month)
  • Configure App Level WhatsApp Business API integration ($49/month)
  • Set up Jungleworks webhook integration with GHL
  • Test data flow from orders to GHL CRM
  • Establish backup and data security protocols

    • Customer Segmentation

  • Import and clean customer database into GHL
  • Create segments (Active, Engaged, Lapsed, Guest, Loyal, High-value)
  • Set up tagging system for behavior tracking

    • Deliverable: Fully integrated GHL CRM with segmented customer database

    Week 3: Campaign Design & Copywriting (10 hours)

  • Abandoned Cart Recovery Sequence (7 touches)
  • Guest-to-Member Conversion Flow (5 touches)
  • Lapsed Customer Re-engagement (5 touches)

    • Deliverable: Complete copy for all sequences (email + WhatsApp versions)

    Week 4: Automation Setup & Testing (10 hours)

  • Build all automation flows in CRM
  • Configure WhatsApp message templates
  • Set up email deliverability (SPF, DKIM, DMARC)
  • Design quiet night campaign trigger (Tuesday 4pm blast)
  • Build loyal customer VIP program

    • Deliverable: Live automation flows + testing report

    🗂️ Triage (Stand-by Projects)

    Geographic Expansion

  • Target neighboring Welsh towns (similar demographics)
  • Use current town's success as proof of concept
  • Strategy: Get 2-3 restaurants first, create FOMO for others

    • Cloud Kitchen Program

  • Recruit home chefs with compliant kitchens
  • Provide free software + compliance guidance via Arcus Compliance — Project Hub
  • Focus on underserved cuisines (Indian, specialty items)
  • Position as professional brands (not "Dave at #32")

    • Chain Restaurant Outreach

  • Approach Burger King, McDonald's in nearby towns
  • Pitch large user base and turnkey delivery infrastructure
  • Use as anchor tenants to attract smaller restaurants

    • Advanced Analytics Package

    Investment: +$200/month (5 additional hours)

  • Monthly cohort analysis (order patterns by customer segment)
  • Predictive ordering models (forecast busy/slow periods)
  • Customer lifetime value calculations
  • A/B test statistical analysis
  • Detailed attribution reporting

    • 💡 Strategy & Campaign Ideas

    Month 1: Foundation & Setup (40 hours)

    Week 1: Discovery & Platform Audit (10 hours)

    Platform Assessment & Access

  • Gain full access to Jungleworks admin dashboard
  • Export complete customer database (contact details, order history, ratings, behavior)
  • Audit Hippo Chat features, pricing, and current setup
  • Contact Jungleworks support for training and documentation
  • Evaluate Hippo vs GoHighLevel (cost, features, WhatsApp integration)
  • Make platform recommendation with cost-benefit analysis

    • Customer Journey Mapping

  • Document current customer experience from order to delivery
  • Identify friction points and drop-off stages
  • Map guest vs member pathways
  • Analyze abandoned cart data
  • Review current order patterns by day/time/restaurant

    • Deliverable: Platform recommendation report + Customer journey map

    Week 2: GoHighLevel Setup & Integration (10 hours)

    Platform Implementation

  • Set up GoHighLevel Starter Plan account ($97/month)
  • Configure App Level WhatsApp Business API integration ($49/month)
  • Set up Jungleworks webhook integration with GHL
  • Test data flow from orders to GHL CRM
  • Establish backup and data security protocols

    • Customer Segmentation

  • Import and clean customer database into GHL
  • Create segments:
  • Active customers (ordered in last 7 days)
  • Engaged customers (ordered in last 14-21 days)
  • Lapsed customers (no order in 3+ weeks)
  • Guest users (never registered)
  • Loyal customers (5-star ratings, repeat orders)
  • High-value customers (£100+ total spend)
  • Set up tagging system for behavior tracking

    • Deliverable: Fully integrated GHL CRM with segmented customer database

    Week 3: Campaign Design & Copywriting (10 hours)

    Abandoned Cart Recovery Sequence (7 touches)

  • Touch 1 (30 min): Gentle reminder with direct order link
  • Touch 2 (24 hrs): "Your food is waiting" with item details
  • Touch 3 (48 hrs): Social proof (others loved this restaurant)
  • Touch 4 (72 hrs): Limited-time discount offer
  • Touch 5 (5 days): Alternative restaurant suggestion
  • Touch 6 (7 days): Feedback request (why didn't you order?)
  • Touch 7 (10 days): Final reminder with special offer

    • Guest-to-Member Conversion Flow (5 touches)

  • Welcome email after first guest order
  • Benefits of creating account (order history, faster checkout, exclusive offers)
  • One-time registration bonus offer
  • Success stories from members
  • Final incentive (£5 off next order as member)

    • Lapsed Customer Re-engagement (5 touches)

  • "We miss you" personalized message
  • Reminder of their favorite restaurant
  • New restaurant/menu highlights
  • Special comeback offer
  • Last chance message

    • Deliverable: Complete copy for all sequences (email + WhatsApp versions)

    Week 4: Automation Setup & Testing (10 hours)

    Workflow Configuration

  • Build all automation flows in GHL
  • Set triggers (cart abandoned > 30 min, no order > 21 days, guest checkout)
  • Configure WhatsApp message templates
  • Set up email deliverability (SPF, DKIM, DMARC)
  • Create promotional broadcast capability
  • Design quiet night campaign trigger (Tuesday 4pm blast)

    • Loyal Customer VIP Program

  • Identify 5-star repeat customers
  • Create VIP tag and segment
  • Design early access promotion flow
  • Build personalized restaurant recommendation engine

    • Testing & QA

  • Test all automation triggers
  • Send test messages to verify formatting
  • Check personalization tokens
  • Verify link tracking and attribution
  • Monitor deliverability rates

    • Deliverable: Live automation flows + testing report

    Month 1 Deliverables Summary

    ✅ Platform audit and recommendation

    ✅ Integrated GoHighLevel with Jungleworks

    ✅ Customer database segmented (6+ segments)

    ✅ Abandoned cart 7-touch sequence (live)

    ✅ Guest-to-member 5-touch sequence (live)

    ✅ Lapsed customer 5-touch sequence (live)

    ✅ VIP loyal customer program (live)

    ✅ WhatsApp integration and templates

    ✅ Quiet night promotional blast capability

    ✅ Analytics dashboard for Scott

    ✅ Weekly strategy calls (4 calls)

    Month 2: Optimization & Growth (40 hours)

    Week 5: Campaign Launch & Monitoring (10 hours)

    Christmas Campaign Activation

  • Design holiday-themed promotions
  • Create urgency-driven messaging ("Order tonight for family gatherings")
  • Build Christmas Eve/Day special offer flow
  • Set up New Year's campaign preview
  • Launch social proof campaign (testimonials, reviews)

    • Restaurant Preference Survey

  • Design survey email and WhatsApp campaign
  • Questions: "Which restaurants would you like to see on our platform?"
  • Collect data on missing cuisines and competitors
  • Set up automated thank-you message
  • Create data report for restaurant recruitment

    • Performance Monitoring

  • Track open rates, click rates, conversion rates
  • Monitor abandoned cart recovery success
  • Measure guest-to-member conversion
  • Track lapsed customer reactivation
  • Analyze revenue attribution by campaign

    • Deliverable: Live Christmas campaign + Survey results + Performance report

    Week 6: A/B Testing & Optimization (10 hours)

    Message Testing

  • Test subject lines (3 variations per campaign)
  • Test email copy (short vs detailed)
  • Test offer types (percentage vs fixed discount)
  • Test send times (morning vs evening)
  • Test WhatsApp vs email effectiveness

    • Personalization Enhancement

  • Add dynamic restaurant name insertion
  • Include customer's favorite dish in messaging
  • Test personalized vs generic subject lines
  • Add order history references
  • Build "customers who ordered X also loved Y" recommendations

    • Conversion Optimization

  • Analyze drop-off points in sequences
  • Shorten or extend touch intervals based on data
  • Refine CTAs based on click data
  • Optimize landing page experience
  • Improve mobile message formatting

    • Deliverable: A/B test results report + Optimized campaigns

    Week 7: Advanced Campaigns & Analytics (10 hours)

    Perceived Value Discount Strategy

  • Implement menu price adjustments (if approved)
  • Create discount code system
  • Design "Save £15" messaging framework
  • Test perceived value vs actual discounts
  • Monitor impact on order frequency and value

    • Day-Specific Campaigns

  • Tuesday quiet night automation (Chinese closed)
  • Weekend family meal promotions
  • Friday takeaway campaigns
  • Sunday evening "Don't cook tonight" messages
  • Bank holiday special offers

    • Restaurant-Specific Promotions

  • Unit 13 premium chef campaign
  • Chinese restaurant feature campaign
  • Chip shop classic comfort food campaign
  • Indian restaurant new item launch
  • Cross-promotion between restaurants

    • Advanced Analytics Setup

  • Customer lifetime value tracking
  • Cohort analysis (weekly order patterns)
  • Predictive ordering model
  • Restaurant performance comparison
  • Revenue attribution dashboard

    • Deliverable: Advanced campaigns live + Analytics dashboard with insights

    Week 8: Knowledge Transfer & Ongoing Strategy (10 hours)

    Documentation & Training

  • Complete CRM operations manual
  • Campaign management guide
  • How to launch new promotions
  • Troubleshooting common issues
  • Best practices for copy and timing

    • Ongoing Campaign Calendar

  • January-March campaign roadmap
  • Seasonal promotion schedule
  • Restaurant partnership recruitment timeline
  • Testing and optimization priorities
  • Growth initiatives planning

    • Revenue Baseline & Commission Setup (if switching to Option 2)

  • Finalize baseline revenue calculation
  • Set up revenue tracking system
  • Define attribution rules
  • Establish monthly reporting cadence
  • Document commission calculation method

    • Strategic Planning Session

  • Review Month 1-2 performance
  • Identify highest-ROI campaigns
  • Plan scaling strategies
  • Discuss restaurant expansion opportunities
  • Define Month 3+ priorities

    • Deliverable: Complete documentation + Campaign calendar + Month 3 strategy

    Month 2 Deliverables Summary

    ✅ Christmas and seasonal campaigns (live)

    ✅ Restaurant preference survey + data report

    ✅ A/B testing framework with results

    ✅ Perceived value discount campaigns

    ✅ Day-specific automation (Tuesday, weekend, etc.)

    ✅ Restaurant-specific promotion flows

    ✅ Advanced analytics dashboard

    ✅ Customer lifetime value tracking

    ✅ Complete operations manual

    ✅ 3-month campaign calendar

    ✅ Revenue baseline established (for Option 2)

    ✅ Weekly strategy calls (4 calls)

    🎯 Expected Outcomes After 2 Months

    Revenue Impact

  • 10-20% increase in order frequency from lapsed customer reactivation
  • 5-10% lift from abandoned cart recovery (industry average: 8-15% recovery rate)
  • 15-25% more guest-to-member conversions with automated nurture
  • 8-12% boost on quiet nights through targeted promotional blasts

    • Operational Efficiency

  • Automated customer engagement requiring zero manual work from you
  • Real-time performance dashboard showing campaign ROI
  • Scalable system that grows with your customer base
  • Data-driven insights for restaurant recruitment

    • Customer Experience

  • Personalized messaging based on order history and preferences
  • Timely reminders that feel helpful, not pushy
  • VIP recognition for loyal customers
  • Reduced friction for guest users to become members

    • 📊 Optional Add-On: Advanced Analytics Package

    Investment: +$200/month (5 additional hours)

    What's Included:

  • Monthly cohort analysis (order patterns by customer segment)
  • Predictive ordering models (forecast busy/slow periods)
  • Customer lifetime value calculations
  • A/B test statistical analysis
  • Detailed attribution reporting
  • Competitive benchmarking insights
  • Custom data visualizations

    • Best For: Data-driven decision making, identifying hidden opportunities, maximizing campaign ROI

    🚀 Growth Opportunities (Future Phases)

    Geographic Expansion

  • Target neighboring Welsh towns (similar demographics)
  • Use current town's success as proof of concept
  • Strategy: Get 2-3 restaurants first, create FOMO for others

    • Cloud Kitchen Program

  • Recruit home chefs with compliant kitchens
  • Provide free software + compliance guidance via Arcus Compliance — Project Hub
  • Focus on underserved cuisines (Indian, specialty items)
  • Position as professional brands (not "Dave at #32")

    • Chain Restaurant Outreach

  • Approach Burger King, McDonald's in nearby towns
  • Pitch large user base and turnkey delivery infrastructure
  • Use as anchor tenants to attract smaller restaurants

    • 📂 Key Challenges & Solutions

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    📞 Contact & Communication

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    🎯 Success Metrics (To Define)

  • Increase in repeat order frequency
  • Guest → Member conversion rate
  • Abandoned cart recovery rate
  • Email open & click rates
  • WhatsApp message engagement
  • Revenue lift from campaigns
  • New restaurant onboarding rate
  • Customer lifetime value increase
    • 📄Project Logs
    📄Project Deliverables Checklist
    📄Platform Migration Assessment — Jungleworks to GHL
    📄📊 Funnel Dashboard — Munchala Food Delivery
    📄How to Connect Your LCN Domain to GoHighLevel
    📄Boxing Day Omnichannel Campaign — GHL Build
    📄Delivery Tip Calculation Strategy
    📄New Year's SMS Campaign — Story Templates
    🗂️Funnel OS — MunchalaDatabase

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