Editorial Calendar

Turns an approved brief into scheduled posts across every channel. One brief, four drafts (LinkedIn, Twitter, newsletter, YouTube hook), each linked back to the parent. The calendar shows what ships this week, who approved it, and where it is in the review cycle.

Most content calendars are a spreadsheet that drifts from the actual posts. The spreadsheet says a post shipped Tuesday. The LinkedIn account shows it never went out. The gap between the plan and the ship is where content teams lose hours. This template makes the plan and the ship the same row. Scheduled means queued in Buffer. Published means a URL exists.

Two databases. Briefs holds the approved brief, the angle, and the target audience. Drafts holds the per-channel versions with reviewer, scheduled date, and published URL once it ships. Views: This week, Next week, Awaiting review, Published last month, Winning angles (based on performance).

An approved brief lands in the Briefs database. Claude drafts the per-channel versions using your saved voice page. The reviewer edits in Notion, flips approved. The scheduling tool picks up approved drafts and queues them for the dates on the calendar. Published URLs write back to the draft row.

The first failure is drafts that sit approved but never schedule. Fix: the calendar only shows drafts with a scheduled date. Approved without a date flags in a triage view the ops lead clears daily.

The second failure is winning angles that never compound. A post goes viral, nothing is tagged, three months later no one remembers what angle worked. Fix: a "winner" property on the draft row, set after the post ships and numbers come in. The Winning angles view feeds next month's briefs.